Niche product

In this series, we focus on bold, original products and their creators who don’t take the easy way out. We meet the creators of niche productions and talk about choosing the independent path.

A niche – a recess in a wall or a hollow in a rock, a free space.

This is a project that sheds light on creative work which freely determines its own form, making room for what is new, experimental and unconventional. We invite you to meet the creators who stand by their choices and passions, regardless of production costs, capricious algorithms or market conditions.

We place the product, the focus of our event, in a museum display case, delving into the background of its creation – from the thought process to its final appearance on the market. The product serves as a starting point for a broader issue and further reflection. Look through the glass! Is something niche also a luxury?